The PPWR proposal, published on 30 November 2022, is set to replace the 1996 Packaging Waste Directive with stricter and more uniform rules across the EU. Unlike a directive, which allows member states flexibility in implementation, this regulation will be immediately enforceable as law in all EU countries. It mandates that all packaging must be recyclable by design by 2030, with additional requirements for packaging minimisation, the use of post-consumer recycled content in plastic packaging, and bans on single-use plastics and harmful substances like PFAS in food packaging.
Producers, including manufacturers, importers, and distributors, are obligated under the regulation, with foreign producers required to appoint authorised representatives within each member state. The regulation also introduces modulated Extended Producer Responsibility (EPR) fees from 2025, with further measures to increase recycling, reuse, and refill options for consumers. Provisionally approved on 4 March 2024, the regulation aims to enhance packaging sustainability and circularity, with formal approval expected by the end of 2024.