Benchmark your packaging performance globally

Compare your packaging using real-world data to reduce costs, improve recyclability, and prepare for the RAM, PPWR and global EPR.

Why packaging benchmarking is now essential

Packaging decisions are becoming more complex, with growing pressure to balance cost, compliance and sustainability.

  • Regulations such as packaging EPR, including the UK’s Recyclability Assessment Methodology (RAM), require more detailed, component-level packaging data
  • Packaging performance now directly impacts costs through fee modulation and recyclability criteria
  • Many businesses lack visibility of how their packaging compares across the market

As EPR costs are driven by the volume of packaging placed on the market, even small reductions in SKU weight can significantly lower total tonnage and associated fees. However, without clear packaging benchmarking, businesses lack the visibility needed to prioritise improvements and identify areas of risk and opportunity.

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A smarter way to understand your packaging

Our Packaging Analysis and Benchmarking Services use one of the largest packaging datasets to help you clearly compare your packaging against the market.

Using data from over 65 million SKUs, we enable you to benchmark packaging performance across weight, materials, formats and recyclability — helping you translate weight reductions into measurable decreases in packaging tonnage and EPR cost exposure.

This data-driven approach gives you the evidence needed to reduce costs, improve sustainability and make more informed packaging decisions.

Read more here about how we have supported Specsavers and Nandos Grocery International Ltd. to mitigate the impacts of packaging EPR and find opportunities to improve packaging performance.

How our benchmarking service works

Strong data is the foundation of effective packaging benchmarking.

We assess the quality, completeness and accuracy of your packaging data to ensure it is robust enough to support benchmarking, compliance and decision-making. This includes identifying gaps at component level, improving supplier data inputs and ensuring your data aligns with packaging EPR and RAM requirements.

recycled paper bag

Using our extensive packaging database, we compare your packaging against similar products and industry benchmarks.

This enables you to:

  • Understand how your packaging performs against industry averages
  • Identify opportunities to reduce weight, improve recyclability and optimise materials
  • Benchmark performance across key metrics including format, material use and recyclability
  • Quantify total packaging tonnage placed on the market and identify opportunities for reduction
  • Compare packaging weight and total tonnage impact across your portfolio, identifying where changes will deliver the greatest cost savings
Life Cycle Assessment Diagram

We turn packaging benchmarking insights into practical, actionable recommendations.

  • Identify opportunities for lightweighting, material optimisation and improved recyclability, including improvements to RAM outcomes
  • Highlight more cost-efficient and compliant packaging alternatives

Additional support services (available as part of wider Packaging Analysis):

Apply your benchmarking insights to what matters

Prosecution

Regulatory performance (including RAM)

Understand how your packaging aligns with recyclability criteria and EPR requirements, including support for RAM assessments and recyclability scoring, and identify areas where improvements could reduce cost and compliance risk.

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EPR cost modelling

Use benchmarking data to identify packaging choices that may increase costs and model changes to reduce financial exposure before implementation.

ESG Benchmarking, Stakeholder Alignment & Reporting

Sustainability and ESG performance

Compare recyclability, material use and weight against industry benchmarks, supporting ESG reporting and sustainability strategies.

CBAM Readiness

Future regulation readiness (e.g. the EU's PPWR)

Assess packaging against emerging requirements across multiple markets and prepare your business for evolving compliance expectations.

RAM Recyclable Packaging

We go beyond packaging benchmarking to turn real-world data into actionable insight, helping you improve performance across cost, compliance and sustainability.

By applying benchmarking insights, you can understand how your packaging aligns with EPR requirements, including the UK’s Recyclability Assessment Methodology (RAM), identify materials and formats impacting costs and recyclability, and compare your performance against industry benchmarks. This supports more informed packaging decisions, strengthens ESG reporting and prepares your business for evolving regulations such as the Packaging and Packaging Waste Regulation (PPWR) and global EPR frameworks.

Outputs can include benchmarking reports, cost modelling insights and recyclability performance analysis to support decision-making.

Valpak EPR Logo

With packaging Extended Producer Responsibility (pEPR) and the Plastic Packaging Tax now in place, packaging design and material choices have a direct impact on compliance costs.

Our Packaging Benchmarking and Analysis Services help you identify opportunities to reduce costs and improve performance. By applying real-world data, you can assess how your packaging aligns with EPR requirements, including the RAM, and identify where changes such as material selection and lightweighting can reduce cost exposure, improve recyclability and support long-term compliance.

From insight to impact

Our approach connects the full journey from data to action:

Data → Benchmark → Insight → Cost & compliance impact → Action plan

This ensures your packaging decisions are informed, targeted and aligned with both commercial and regulatory priorities.

Household Packaging

Why choose Valpak?

  • The first Benchmarking service of its kind, utilising our vast database of over 65 million SKUs to draw comparisons
  • Benchmark your packaging to drive change for the better
  • Reduce costs and shout about the improvements you’ve made
  • Promote where you are ‘best in class’ for a category
  • Assurance that you are Benchmarking against an extensive and robust dataset
  • Make data capture work harder for you, by using the additional data needed for Extended Producer Responsibility for this purpose

Make an enquiry

Turn your packaging data into a competitive advantage. Speak to our experts to discover how benchmarking can help you reduce costs, improve recyclability and stay ahead of changing regulations.